Become the brand
AI recommends.

The offer in one minute

What you get

Three outcomes, because outcomes are what you are actually buying.

The four pillars we build

Around 70 to 80% of this is proper SEO, done well with AI. Four pillars, scored out of 100 so progress is objective rather than a matter of opinion. Certified is 80, which means Professional on all four, because a brand with one weak pillar does not get recommended. This is your card from the strategy report.

Pillar	What we build, for you
1 · Technical	You have real strengths here and we leave them alone: every AI crawler is welcomed, your two storefronts are correctly wired as one store with clean hreflang and canonicals, Core Web Vitals pass on real user data, and your Okendo reviews are server-rendered, so the 4.8-star social proof is already visible to the engines. What caps the pillar is template hygiene: every title tag on the site is truncated mid-string by a theme bug, one meta description is shared by roughly 2,700 products, and the ClothingStore schema on all 22 boutique pages fails to parse because of a single invalid line, so your entire retail footprint contributes nothing. Template-level fixes, high leverage.
2 · Content	You have a real base: 215 blog articles, with publishing rebooted this year at 2 to 5 posts a month. What is missing is the connective layer AI reads: no FAQ estate anywhere on the site, no editorial copy on any collection page, category and brand pages that are pure product grids. We re-aim the estate at the demand map we built for you: 125 keywords triangulated across three sources, 132 AI prompts and 13 content territories, led by dresses, the stockist territory and Australia.
3 · Authority	A genuine asset base: domain rating 36 with 858 live referring domains, competitive for the NZ field you trade in, plus two things almost nobody in your category has, 22 physical boutiques and roughly 90 stocked labels. Neither is working for you yet: the boutique schema is broken, the founder story is unstructured, there is no Wikipedia presence, and the "where to buy Assembly Label in NZ" stockist territory sits unclaimed. We build the entity layer and go after the fashion and lifestyle sources AI actually reads in both markets.
4 · Measurement	GA4, Search Console, Tag Manager and a proper data layer are installed, which is table stakes and lifts nothing on its own. Nothing anywhere tracks which AI engines cite you, and GA4's cookie-based customer counting cannot see your real repeat behaviour, which is why the value model in your report runs on first orders only until your Shopify cohort data is connected. This pillar is +15 available, the cheapest points on the card, and we fix it early so every result after it is trustworthy.

Certified is Professional on all four pillars and 80 or more in total. The evidence behind every score is in the strategy report.

How the six months run

We capture the baseline across both storefronts, stand up AI visibility tracking against your 132-prompt library, and fix the technical gates: the title template, the product meta template, the boutique schema, and the index bloat from years of expired campaign pages. The content engine is calibrated to your voice, and production begins inside these first 90 days.

We build content and authority hard, NZ-led with the Australian build running alongside it. The roadmap runs to roughly 100 to 150 pieces across the six months, weighted to the territories the demand map says are worth the most: dresses first, the stockist hub second, and the collection-page layer that carries your category terms. Alongside it, the authority work: the entity layer across your 22 boutiques, and the fashion and lifestyle sources AI reads in both markets. Visibility starts compounding across search and AI, and by month six you are ready to take it over.

The foundations, the content, the links and your certification are yours, on your own low-cost platform login rather than a big agency retainer. From here it is your call how much support you want.

After the six months, it is yours

You keep everything and choose how to run it. Three ways forward, all on your terms.

How the engagement works

Investment	We will walk you through the numbers together on the call, once the scope is confirmed
Your time	One to two hours a week during the foundations phase (access, calibration, sign-off), then a quick weekly check-in for the rest of the six months
Contract term	A six-month build. No lock-in beyond it
After six months	A low monthly platform fee, with community and fractional-support tiers if you want us to stay close
If you leave	You keep everything: the foundations, the content, the links, the strategy and your certification
Qualification	We take a small cohort through the transformation at a time, so delivery stays hands-on

One honest note on timing: content ships from the first months, and rankings and AI citations follow with a lag. Judge the first six months on the score climbing and the run-rate building, rather than on cash collected in period. Roughly 10% of the gain is live by month three and 35% by month six, which is the point the system becomes yours.

What you are actually buying

Most of what makes this work is the system underneath it, and you own that at the end. The four pillars of AI search become four sets of working workflows, built around your brand, so you can act on them rather than admire them. Four workflows transfer to you: content (the research, brief, write, review and publish chain, the most complex piece and the one that takes years to get right, calibrated to your voice across two markets), technical SEO and AEO, authority, and measurement (the tracking, attribution and reporting layer that puts the right information in front of you at the right time, across both storefronts). All four live inside Notable, all four keep being updated as the market moves, and all four are yours to keep.

Why you can be confident

• A checkable finish line. Certification is a documented score out of 100 against our published maturity model and Google's own Rich Results Test. You watch the number climb from 49, pillar by pillar.
• Your measurement comes first. The AI visibility baseline is stood up early, before anything scales, so you can see what the work is doing rather than take our word for it.
• The early wins are verifiable in weeks. The title template, the product metas and the boutique schema are template-level fixes. Once they ship, every page and all 22 stores start reading correctly to the engines at once.
• The plan runs on your own numbers. Every figure in your strategy report came out of your Search Console, your Analytics and a live crawl of both storefronts, triangulated across three keyword sources rather than one tool's guess.
• Backed by the right people. We have partnered with Simon at the Ecommerce Accelerator, so you get real ecommerce insight behind the work alongside the search craft.
• You keep it. No lock-in and no dependence on us. Everything we build, you own.

The transformation in full, line by line

This is the full task list behind the summary above. Roughly 70 to 80% of it is proper SEO done well with AI, and the rest is what makes yours the brand AI recommends. Approval points are marked, so you always know when something needs your sign-off.

Before we start: what we need from you

• Google Analytics 4 ✓ granted, and the strategy report already runs on it
• Google Search Console ✓ granted, both storefront properties
• Shopify admin: the organisation invite has been sent and is being connected. Once it is live we read your customer cohorts, so the value model graduates from first orders to first-year and lifetime value
• Okendo access, so review markup stays server-rendered as we extend it
• Your brand materials: tone of voice, brand guidelines, and who approves content

Phase 1 · First 90 days: measurement, foundations and first production

This period establishes the foundations, fixes the measurement, calibrates Notable to your brand, and ships the first wave of content. By the end of it the technical work is done and the content engine is running at pace.

Onboarding

• Sales to delivery handover, so nothing you have told us gets lost
• Welcome email and onboarding form
• Payments set up, invoice schedule confirmed
• Dedicated Slack channel for async communication
• Shared Google Drive folder for the core deliverables, so you always have a record of what matters
• Delivery board set up with all tasks and due dates, for our team to run the work against
• Brand kit developed from your materials, reviewed and approved
• Kick-off session, one 60-minute call covering scope, timeline, priorities and access
• All access confirmed and tested

Baseline and measurement

• Full baseline captured before we touch anything: rankings, traffic, revenue by channel, branded versus non-branded and stocked-brand splits, per storefront
• The value model re-anchored to your Shopify customer cohorts the moment that access is live, so first-year and lifetime value join the first-order floor
• AEO scorecard maintained across all four pillars, with the evidence behind each score
• AI visibility tracking stood up across ChatGPT, Perplexity, Gemini and Google AI Overviews
• Citation monitoring on your priority prompts from the 132-prompt library, baselined early, so you can watch the "best online clothing stores nz" answer change
• Live reporting dashboard you can open any day, rather than a monthly PDF

Research and strategy

• Keyword research triangulated across Google Keyword Planner, SEMrush and Ahrefs, never a single tool, in both your markets. Yours already runs to 125 terms across NZ and Australia
• AI prompt library built for your category, scored and prioritised. Yours already runs to 132 prompts, 54 of them territory only you can own
• Competitor gap analysis: Max, Decjuba, Glassons, Forever New, Witchery and Ruby in New Zealand, and the Australian field your .com.au store walks into, plus the publications AI cites when it answers fashion questions in both markets
• Cluster strategy mapping every keyword and prompt to a content territory. Yours is 13 territories, led by dresses, the stockist and brand hub, and denim
• URL mapping and site architecture review, including the 1,110 collections and the thin or expired pages diluting your crawl
• Approval point: you confirm target keywords, prompts and clusters

Technical SEO and on-page

• Full technical audit with developer-ready recommendations
• The title template repaired, so every page on both storefronts stops shipping a truncated title to the engines
• Unique meta descriptions across the product and brand-collection templates, replacing the single description roughly 2,700 products currently share
• The boutique schema fixed: one template-level correction lights up valid ClothingStore markup, address, hours and geo across all 22 stores
• FAQ markup introduced across the page types that answer questions, starting with the help-centre content currently invisible inside a JavaScript widget
• Index bloat cleared: the expired campaign, giveaway and job pages retired from the sitemap
• Internal linking architecture built from the 215 articles into the catalogue
• On-page error sweep: broken links, alt text, duplicate and missing meta
• Redirect audit and remediation, up to 2,000 redirects included
• Approval point: you approve the URL map and all on-page changes before anything ships

There is no hard page cap on this work. The goal is your whole site, and our tooling lets us sweep hundreds of pages where the old way rationed them. What we ask in return is reasonable review cycles, so changes are batched for approval rather than negotiated page by page.

Notable onboarding and calibration

• Access to Notable, our own proprietary AI search platform, built for deploying AI search into Shopify brands
• Your workspace created and calibrated on your guidelines and voice before anything is produced at scale
• Notable runs the whole engagement: your technical monitoring, your content production, your authority and reputation scanning, and all of your measurement in one place
• Calibration runs as a gate, in order: your brand kit approved, your content strategy approved, the first three pieces produced with you and closely reviewed together, then your feedback folded back into the brand kit so the system gets sharper before it scales
• After the six months you keep full access and run it yourself on a small monthly platform cost
• Approval point: you confirm the calibrated output is on brand before we scale production

Content roadmap and first production

• Content roadmap built from the cluster strategy and prioritised by value, leading with dresses, the stockist hub and the collection-page layer
• Approval point: content plan approved, then production starts
• The blog triaged: which of the 215 articles are refresh candidates with existing history, and which territories need net-new cornerstones
• An FAQ estate built from scratch, on the site rather than locked in the help widget, and marked up so the engines can read it
• Collection and brand-page copy joins the mix, because those pages carry your category and stockist terms and currently have none
• Every piece written in your voice, reviewed for brand, factual accuracy and SEO validation before it reaches you
• The first wave of the roughly 100 to 150 pieces produced or upgraded in the first 90 days

Your part: review before it ships. Once calibration is complete and production is at rhythm, we can connect to your store and publish approved content on a regular cadence. From that point, reviewing each piece and giving feedback before it goes live sits with you. It is your job to make sure the content represents the brand fully and truthfully. It is ours to make the review quick.

Authority, foundations

• Backlink profile audited: 858 live referring domains reviewed for quality, broken backlinks reclaimed
• The entity layer built: valid schema across all 22 boutiques, Person markup for your founder, the organisation entity tidied on both domains, and the profile links the engines expect
• The stockist territory claimed: brand hub pages that make you the definitive answer to "where to buy X in New Zealand", for the labels you carry
• Foundational backlink build: the citations, directories and industry listings a credible multi-store retailer should hold, in both countries
• Review and citation source mapping across the fashion and lifestyle sources AI draws on in both markets
• Digital PR angles identified from what you genuinely have: 22 boutiques of local presence, a founder story, a tree planted per order, and roughly 90 label relationships

The goal we are driving at

• AI-Ready at 80 out of 100, up from 49 today, verified against a documented audit and Google's Rich Results Test.
• We aim to get there as early in the six months as the content allows. Some brands hit it inside 90 days, most land it between month three and month six. It is what the engagement is for, and the score is visible to you the whole way.

Phase 2 · Months 4 to 6: production at scale and compounding

Foundations are in and the workflows are calibrated, so these months are about sustained output and building the authority that makes AI cite you. The mix each month is guided by the roadmap and adjusted for your seasonality and what the data says is working.

Monthly content production

• Content refreshes and new articles, the core of the monthly mix, weighted to the territories with proven demand
• Product page refreshes, high value because the buying decision happens there. This content type is on its way in Notable, so it joins the mix as it lands
• Collection page refreshes, a smaller volume because there are fewer of them, and high value because they carry your category and stockist terms
• Output paced to the roadmap: roughly 100 to 150 pieces across the six months, adjusted to your season and performance
• Every piece reviewed for voice, accuracy and SEO before delivery
• Content gaps reassessed monthly against live AI answers, so we chase what is actually being asked

Authority and reputation

• Continued foundational link building where genuine opportunities exist, judged on citation value rather than a monthly count
• We work with you to develop the authority opportunities that are unique to your business, because the best plays here are usually the ones only you can make: the boutiques, the label relationships, and the founder story

Being straight with you about the authority pillar: the engagement runs hardest on technical, content and measurement, because those are the three we can move reliably inside six months. The authority side of Notable, the off-site opportunity tracking, the community scanning and the digital PR tooling, is the newest part of the platform and we are building it out over the coming months. We are not going to promise you a dashboard that does not exist yet. What we will do is the foundational link work, tell you honestly where you stand on authority, and bring you the new tooling as it lands.

Ongoing technical

• Monthly technical sweep and on-page error checks
• Fixes implemented as they arise
• Schema extended as new page types ship

Reporting and strategy

• Monthly technical report: rankings, indexing, technical health, content performance
• Monthly performance report: revenue by channel, AI visibility, citations won, per storefront
• Monthly growth strategy call where it is useful, or a short Loom from us instead: what is the constraint, and what is the highest-value next move

What you end up with

Output	First 90 days	Months 4 to 6	Total
Measurement	Baseline live, AI tracking stood up	Monitored monthly	Organic and AI visibility measured honestly, both storefronts
Technical foundations	Titles, metas and boutique schema fixed	Maintained and extended	A site AI can read, 22 stores included
Existing-article upgrades	The priority refresh slice	The remainder	The library reconnected to the catalogue
New content	First wave	The rest of the roadmap	The demand-map build, NZ-led with the AU build alongside
Total pieces	paced by the roadmap		roughly 100 to 150
Foundational backlinks	Profile cleaned and built	Extended	Quality-judged, not a quota
AEO score	Climbing from 49	Driving at 80 out of 100	Yours to keep

Volumes depend on content complexity, your approval cadence and strategic priorities. A share of your build is upgrading content you already have rather than net-new writing, which moves faster. The roadmap guides prioritisation, and we will always choose the higher-value piece over hitting a number.

Notable, the platform you end up owning

Notable is our own Shopify-native AI search platform, and it is the reason this leaves you with an asset rather than a folder of documents. During the six months we run it for you. After that it is yours.

• Content production, writing and refreshing against your calibrated voice and your live roadmap
• Technical monitoring, continuously checking schema, indexing and on-page health, and telling you when something breaks
• AI visibility tracking, watching whether AI recommends you, on the prompts you care about
• Reputation monitoring, surfacing what review sites, communities and publications are saying, so you can respond while it still matters
• Reporting, one dashboard tying Shopify, Analytics and Search Console to AI visibility

After the six months, someone on your team spends an hour or two a week in Notable and the system keeps compounding. You can also join the accelerator community for coaching and support, or keep us on a rolling arrangement. Your call.

Handover, included

• Handover call, one 30-minute session covering the transition plan and system access
• Full ownership of your calibrated Notable workspace
• Your content roadmap, which keeps running past the engagement
• Documentation and SOPs: how to run it, how to produce content, how to read the reporting
• Case study or testimonial conversation, if you are happy to

Also included

• Ecommerce Accelerator community access, when available
• Our vetted contractor network: designers, video editors, web developers, UGC creators
• Private one-to-one consulting at preferential rates
• Reputation maintenance playbook: review strategy, community strategy, and how to identify and approach the publications that matter in your category

What is not included

Worth being straight about the edges, so nothing surprises anyone at month four.

• Paid advertising. We do not run Google or Meta ads. The branded and non-branded split we build usually makes whoever runs yours even sharper.
• Website rebuilds or theme development. We provide developer-ready specifications and can implement within your existing theme. A rebuild is separate work.
• Redirects beyond 2,000. Scoped and quoted separately if the site needs more.
• Product photography and video production. Available through our contractor network, quoted separately.

What comes next

You have your strategy report and the numbers sized on your own data. Next is our session: we walk the findings, confirm scope, and talk through the investment together, including which shape fits Flo & Frankie best, from the full done-for-you build through to lighter ways of starting. Once your Shopify access is connected, the customer value picture joins the model, which makes the whole conversation sharper.